THE PUBLIC RELATIONS
AGENCY IN LATIN AMERICA
Our best bet for attention and engagement is to become a part of other people’s stories.
We listen, understand, and tropicalize our clients’ brands to fit the lives of Latin Americans
Award Winning Agency
Year after year, LatAm Intersect PR is honored as Latin America’s leading communications firm by the world’s most prestigious communications awards, solidifying our position as leaders in the industry.
Globally award-winning campaigns
Our campaigns have consistently won awards for innovative communication strategies across diverse sectors and markets in Latin America.
Internationally Acclaimed Experts
Our team boasts the region’s top communications experts, celebrated globally by Forbes Magazine, Ernst & Young, Global Innovators by Provoke Media, Top Women Awards, and Best Leaders in the Region for their outstanding excellence.
SERVICES
We specialize in integrated communications across Latin America, serving as the intersection between brands and their audiences
Social Media
Marketing
Connect your brand with LatAm audiences through authentic, culturally-rich content.
Media Relations
Culturally-tailored storytelling that benefits journalists while meeting your objectives.
DEI & Environment
Positioning your brand in front of an increasingly diverse, active, and discerning public.
Intersect Intelligence
Forge impactful narratives using indicative research, presenting findings for lasting resonance.
What Our Clients Are
Saying About Us
We align our clients’ image and values with local sentiment, making their campaigns culturally relevant.
Human-centric strategies to craft stories that endure
Our communication is tailored to the audience. They are what truly matters.
After all, the more you talk about yourself, the less others will.
Audience
As the protagonist not the brand; great stories are for and about people, not products or organisations.
Association
Association The brand must associate with the audience through and in the story.
Debate
The story must contain an element of debate or discussion; great stories are not platitudes.
Longevity
The story must be capable of being told and re-told with relevance and meaning over a sustained period
Meet Our Founders
Our LatAm Intersect PR team enable international brands to propagate stories, messaging and brand positioning across the Latin America through the use of a proven methodology based on the adaptation of global content, the leveraging of deep relationships and a profound knowledge of region.
We are never going to tell you: ‘this won’t work here’. We are only going to focus on: ‘this is how to make it work here’.
Claudia Daré
Founding Partner
Claudia excels in crafting communication strategies for leading brands across diverse regions. With over three decades of experience in journalism, PR, and communication, she served as a foreign correspondent in both Mexico and the U.S., contributing to publications like Valor Econômico and Época. Her leadership at Sherlock Communications led to winning the Best Agency in Latam 2019 award. Additionally, Claudia is the author of the captivating short story collection “Las 19 miradas,” published in Mexico. Claudia has been recognized with several prestigious awards, including PRovoke 25 America’s Innovators Professionals, Ernst & Young Winning Women Brazil Class of 2023, PR News Top Women, and Woman Professional PR of the Year 2022.
Roger Darashah
Founding Partner
With three decades of global communications experience from cities like London, Paris, and São Paulo, Roger excels in uncovering hidden narratives and understanding brand connections. As COO of Adfactors and in senior roles at Edelman and Hotwire, he has led award-winning teams. Roger has been recognized with several prestigious awards, including Best Regional Leader by WFCA. He is also the author of “Unleashing the Power of Adjacency: How PR Firms Can Prosper in a World of Paid
OUR PURPOSE
WHY LATAM?
WHY INTERSECT?
Tropicalizing brands
through Latin America
We are a public relations firm specializing in corporate and consumer campaigns for clients across the Latin American region. Our fundamental belief: in a world of big data and automation, the ability to connect with people, to inform and persuade them of a particular point of view through relationships, evidence and discussion is more important to businesses than ever.
Our expertise is based on earned influence – the ability to consistently convey a message on behalf of our clients to generate a response. The latter may involve a belief, a call to action, a new consideration or simply increased awareness. Our clients’ audiences range from consumers and employees, to business partners and local regulators.
Latin Roots, Global Shoots
We are passionate about and absolutely committed to the region, whose societies and cultures are so diverse and whose economy is growing but which, from a PR agency perspective, remains perennially under-served. From the bustle of Mexico City to the Carnival of Rio de Janeiro, from the peace dividend in Colombia, to Chile’s start-up mentality, we believe that Latin America should represent more than a ‘line item’ next to ‘out of pockets’ on the global PR plan!
Our experience from multiple developed and emerging markets brings an operating model that can exploit all the nuances of each market, in a systematic, cost-effective, consistent manner for brands wherever they are based.
Get To Know Us
WHAT LATAM INTERSECT DOES?
Consulting, planning, management, and monitoring of global PR campaigns, events, digital marketing, media relations, production of creative content, development of research and bespoke studies and much more.
A DOSE OF PHILOSOPHY
Public relations (PR) has always defied definition as a true marketing science. Great agencies were traditionally based on individual – often jealously guarded – relationships, an indefinable capacity to spot or shape news, and the ability to convince others of the same.
As PR professionals aspired to mimic other marketing disciplines in terms of geography and scope, the above definitions proved a barrier; how do you scale relationships or a nose for news? Another challenge has been the nature of large PR mandates, increasingly reflecting those of other marketing services such as advertising and market research. PR’s traditional logic of local – relationships, contexts, stories, relevance etc – may have served a parochial industry supported by local budgets, but is diametrically opposed to the relentless currency of globality, scalability and cost rationalization the underpin the rest of the marketing services sector.
Audience Based Programming
Our best bet for attention and engagement – especially amongst the youth – is to become a part of other people’s stories. The promise of such an approach, is that once access is secured, audiences’ will remain open to your brand proposition and messaging, as long as they believe that the content is about them. They offer a consistent, safe terrain for a brand to maintain engagement, irrespective of business activity. Ensuring relevance to an increasingly expanded audience mitigates risk associated with a limited influencer pool.
JOIN OUR TEAM
We are always looking for storytellers. The kind who – through relationships, force of argument, creativity and determination – can inspire and persuade others.
If you believe in this mission, have an interest in and experience of Latin America, and are passionate about Public Relations and Communications, we’d love to meet you. We are looking for experienced professionals as well as recent graduates looking to build a career.
If you have a story to tell, join our talent network.